31 May 2013, Bangkok
- The world’s first Rolls-Royce Boutique Showroom is opened at Bangkok’s luxury shopping mall, Siam Paragon
- Second showroom in Bangkok underlines strong demand and business success
- Rolls-Royce Lifestyle Collection launched for the first time in Thailand
Rolls-Royce Motor Cars today launched the world’s first Rolls-Royce Boutique showroom at Bangkok’s Siam Paragon Mall, presenting the pinnacle in retail shopping.
The showroom was officially opened by Rolls-Royce Motor Cars Asia Pacific Regional Director, Paul Harris; General Manager for Emerging Markets Asia, Herfried Hasenoehrl and Vivat Thamchuanviriya, Chairman of Master Group Corporation (Asia) Co., Ltd.
Rolls-Royce Luxury – Personalisation
Designed to aid customers in the creative process of commissioning a Rolls-Royce motor car, the two-car showroom is a smaller, intimate Boutique where customers are invited to use their imaginations and mix and match woods, leather or select from a palette of 44,000 different colours. Within the Bespoke lounge, leather, wood and paint samples allow customers to touch, feel and visualise their artistic desires when commissioning their own Rolls-Royce motor car. In addition, the Rolls-Royce configurator is available for customers to create their design on screen at the touch of a button, truly bringing the creative process to life.
The Rolls-Royce Bespoke programme allows customers to personalise anything from a treadplate or headrests with their initials to more complex accessories such as a picnic set or luggage that is designed for their exact needs. Customers have been known to use wood from their own orchard or to specify their own personal paints.
Rolls-Royce Lifestyle Collection
Rolls-Royce Motor Cars Bangkok showcased a number of accessories previously not seen in Thailand. The Rolls-Royce neck scarf is the perfect finishing touch for any outfit, made from 100% Italian Silk, with a white Spirit of Ecstasy pattern. This exquisite piece is exclusively available in wildflower, the colour of the Spirit of Ecstasy Centenary Collection cars. Additional items include the Rolls-Royce silk tie, featuring an image of Eleanor Thornton on the reverse who it is thought the Spirit of Ecstasy was originally modelled on; and Spirit of Ecstasy cufflinks, made from sterling silver and modeled on the iconic Spirit of Ecstasy.
General Manager Chatvithai Tantraporn said: “Siam Paragon is now home to the ultimate in super-luxury motoring: Rolls-Royce Motor Cars. We welcome the boutique into the Rolls-Royce Motor Cars Bangkok family as a space that fits into our customers’ lifestyle, enabling them to visit us during their retail time or to join us for exclusive events and showcases of our highly Bespoke collections.
The showroom is designed to inspire creativity: our customers are able to design their car with the help of the Bespoke team and expert craftspeople from the Home of Rolls-Royce in Goodwood, England – the only limit being one’s imagination.”
Herfried Hasenoehrl, Rolls-Royce Motor Cars General Manager for Emerging Markets – Asia, said: “The Boutique is an intimate showroom perfectly positioned in the centre of the city to display the ultimate in super-luxury, refinement and quality. With inspirational designs and samples on display, customers are encouraged to share their bespoke desires, and allow us to make their dreams a reality.
Opening a second showroom within only their first year of operations demonstrates how our authorised Bangkok dealer is truly devoted to our customers’ needs, reinforcing yet again their exceptional commitment to our brand.”
The Rolls-Royce Motor Cars Bangkok Boutique is located on the second floor of Siam Paragon luxury shopping mall.
About Rolls-Royce Motor Cars
Rolls-Royce Motor Cars is the world’s leading producer of Bespoke, super-luxury motor cars.
All cars are hand-built by master craftspeople at the Home of Rolls-Royce in Goodwood, England.
It takes 60 pairs of hands between one and six months to build a Rolls-Royce motor car, in a tireless pursuit of quality echoing the famous words of company founder, Sir Henry Royce: “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it.”
Despite a number of economic challenges worldwide in 2012, Rolls-Royce Motor Cars revealed record sales results for 2012. 3,575 cars were sold globally during the year, which represents the third consecutive record and the best sales result in the marque’s 109-year history.
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Further information:
You can find all our press releases and press kits, as well as a wide selection of high resolution, downloadable photographs and video footage at our media website, PressClub. You can also find the communications team at Rolls-Royce Motor Cars on Twitter.
Notes to editors
1. The Rolls-Royce Motor Cars Bangkok Boutique showroom is located at
2nd Floor – Siam Paragon
Bangkok 10330
Thailand
Email: contact@rolls-roycemotorcars-bangkok.com
Tel: +66 2610 6788
Fax: +66 2610 6787
Operating hours
Mon – Sun 10:00 – 20:00
Rolls-Royce Motor Cars Bangkok’s premier showroom is located a
999 Rama 3 Road
Bangkhlo
Bangkholaem
Bangkok 10120
Thailand
Email: contact@rolls-roycemotorcars-bangkok.com
Tel: +66 2670 6060
Fax: +66 2670 6090
Operating hours
Mon – Fri 8:30 – 19:00
Sat – Sun 8:30 – 18:00
2. Every new Rolls-Royce is protected by a four year unlimited mileage warranty (excludes tyres and glass). Service and maintenance is covered by a Rolls-Royce service package and 24-hour roadside assistance for the first four years, regardless of mileage (excludes commercially-registered vehicles).
3. Rolls-Royce Provenance, the company’s approved programme for its pre-owned cars, offers a minimum 24-month warranty, fully inclusive servicing and 24-hour roadside assistance.
4. Rolls-Royce Motor Cars this year celebrates 10 Years of Excellence. On 1 January 2003 the Home of Rolls-Royce officially opened for business and the first car, a Phantom, was presented to its delighted customer at one minute past midnight.
5. The 2013 Rolls-Royce Motor Cars product range*:
Phantom Launched January 2003
Phantom Extended Wheelbase Launched March 2005
Phantom Drophead Coupé Launched January 2007
Phantom Coupé Launched March 2008
Ghost Launched September 2009
Ghost Extended Wheelbase Launched July 2011
Wraith Unveiled March 2013
* Rolls-Royce cars vary in price as they are built to order, and often include Bespoke elements
Press contacts:
Asia Pacific
Hal Serudin +65 6838 9675 hal.serudin@rolls-roycemotorcars.com
Ruth Fletcher +65 6838 9681 ruth-ann.fletcher@rolls-roycemotorcars.com
Rolls-Royce Motor Cars Bangkok
Narat Tha Hla +66 (0) 9665 6318 narat.tha@mgc-asia.com
GHC Asia Limited
Chutinun Guna-Tilaka +66 (0) 2357-1183 chutinun.guna-tilaka@ghcasia.com