IMPACT Exhibition Management Co., Ltd. and Thailand Restaurant News Magazine recently co-hosted the announcement for the readiness on organizing the event entitled “Thailand International Restaurant and Bar 2011” or “R&B 2011”, which aims to encourage food and beverage operators who have affected from the increasing of raw material costs resulting from the pressure of economic fluctuation at Terrazza Café Restaurant. The R&B 2011 event will be taken place during 7-9 July 2011 at Building 2, IMPACT Muang Thong Thani.
With cooperation from the government sector and sponsorship from private sector namely Chaitip Co., Ltd.; Duck King Co., Ltd.; Din Fai Co., Ltd.; and Boon Rawd Brewery Co., Ltd., the event will continue its greatness, help to improve professional on food and beverage industries, and emphasize on the strengthen of trade exhibition and conference for restaurant, bar, catering industries and international services.
The announcement was the centre for the meeting and sharing experience between professionals on food and beverage industries and interested persons with the discussion entitled “The change for unrivaled professional network” by the special guests such as Chef Chamnong Nirangsan, president of Thai Chef’s Association; Ms Suporn Srisuthanyawong, secretary of Food & Beverage Management Association of Thailand; Ms Chanchana Siripanwattana, president of Food Science and Technology, Suan Dusit Rajabhat University; Ms Sirada Techakarun, management of P&F Coffee; and Mr Suraphan Chaopaknam, owner of Muse Thonglor.
Ms Chattaporn Yoelao, managing director of Thailand Restaurant News said that “This year, the trend of food and beverage industries is expected to increase continuously. The food service businesses have chances to grow in positive direction due to the increase of population together with consumer behavior on eating out. This will enable the marketing value of domestic food and beverage industries worth more than one hundred thousand baht to increase every year. The growing figures on restaurant business is at 20 per cent and food and beverage industries is at 30 per cent. Although, there is a potential on investment in food and beverage industries, the higher on raw material costs is still the business obstacle. For expanding business smoothly and continuously, the operators have to develop their marketing strategy and manage cost carefully. I am confident that the food and beverage businesses which have the large size of supply chain will play an important role in motivating the country economic.
Ms Pornpan Bulner, assistant director of Projects of IMPACT Exhibition Management Co., Ltd. told about the potential and readiness on organizing the second R&B 2011 event that “With the experience and potential on organizing trade exhibition and conference of IMPACT Exhibition Management Co., Ltd., we force the R&B 2011 event to be the centre for business negotiation between buyers and seller in food and beverage industries and the channel to reach targeted customers, and to increase business opportunities. In addition, the event will help to increase sales volume, market share, and improve brand and corporate images. Because of last year achievement, the event is held more greater this year with many activities from our sponsors who are the big four food and beverage companies such as Chaitip Co., Ltd.; Duck King Co., Ltd.; Din Fai Co., Ltd.; and Boon Rawd Brewery Co., Ltd. Furthermore, we receive an honor from the Bangkok Metropolitan Administration (B.M.A.) and Suan Dusit Rajabhat University to support the Bangkok Green Restaurant Project. The project aims to organize the contest by selecting the best food operators who practice the food and environment sanitation according to B.M.A. regulations in order to improve their potential to local and international standards. The contests including Thailand Chef Contest, Mekhong Thailand Bartender Open, and Grand Barista Championship.”
The second R&B 2011 event supported from government and private sectors aims to promote food and beverage industries. Ms Supawan Teerarat, Director, Exhibitions at Thailand Convention & Exhibition Bureau or TCEB said that “The Bureau is a public organization and pleasure to support this event according to our main objectives – to promote meetings, incentive travel, conventions and exhibitions, known by the acronym “MICE”. We offer an extra night for free at any participating hotels and VIP fast track for international delegates attending the R&B 2011 event with “Extra Night Extra Smile” Campaign by submitting the application form at www.tceb.or.th/exhibition/enes/apply. We believe that R&B 2011 event will be highly succeed same as last year with 7,000 delegates from local and international. The event will be the centre for buyers and sellers in food and beverage industries to negotiate their businesses, and build Thailand’s image as a regional hub for MICE events.
Interested in participating the Thailand International Restaurant and Bar 2011 (R&B 2011) event during 7-9 July 2011, please apply on www.thairestaurantandbar.com or contact 0-2833-5126.
For more information, please contact Kanokrat & Friends Co., Ltd. (Public Relations Consultancy)
T: 0 2284 2662 F: 0 2284 2287, 0 2284 2291